What's this blogging all about?Friday, October 07, 2016
The question has kinda come up out of the blue. If you're a regular reader you'll know how passionate I am about sharing my love of clothes with you. But a couple of things have recently caused me to question what this blogging is all about. The first being that my readership is dropping. This begs the question - why do I need to know how many page hits I have? Am I now to value myself by a waning rather than a growing readership? Was I naive not to consider this sooner?
Does running a popular blog have a format that I'm not conforming to? I know I'm not delivering the same content as many fashion blogs do. As I've said before, I've no experience or professional expertise in giving advice on what kind of clothes you ought to wear for your body type nor do I have the right to tell you what you ought not to wear when you're nudging 60 (like me) or at any age for that matter. I do my own thing fashion-wise, but I'm sure you know that. Is my passion and flair for putting clothes together enough to maintain my following? I'm aware that I'm not able to give my readers details of where to buy clothes like mine. Charity shopping is my mainstay and therefore the clothes are rarely from this season and not always brands that are widely available. Does this matter, I wonder? As a reader, are you looking for inspiration and ideas on what to try out or do you expect/want current information as to where to buy clothes like mine? As you can tell, I'm having a bit of a crisis of confidence: am I too earnest, too gushing, too honest?
The second thing, is that I've recently been approached by agents regarding advertising brands on my site. After much soul searching I've decided that I need to be autocratic. I see the blog as my own journal, featuring not only my outfits of the day, but my hobbies, friends and events of note. Is this the right vehicle for advertising? Can I honestly start to represent brands that I've never bought before in an attempt to influence you? I've discussed this with friends, the lure of free stuff; clothes, shoes, jewellery, beauty products or even cash for writing about said products - it's a huge draw for the majority of bloggers. But can I honestly don a nice pair of slacks that are aimed at women of my age group and tell you how wonderful they make me feel? Maybe I've shot myself in the foot. Is it possible to be a blogger and not chase the status of influencer? Or is it just that the right brand hasn't come along yet?
So, to go back to my question: what's this blogging all about? Well, my aim remains the same - the blog is a platform to share my story through my clothes and how I style them; my love of sea swimming and the friends I've made thanks to this; and equally important, my health story which has been a difficult yet empowering struggle and one that may help others with their own battle. But, my main objective is of course, to inspire: to help the reader to become all that they can be, regardless of age or size or preconceived notions of what they think they ought to be. If today's post has been of interest, I'd love to have your feedback, whether you're a blogger, a lurker or a regular.