Look Fabulous Forever

Hello my dear readers! Today I want to share some news with you about a lovely range of products that I've been chosen to represent along with a few other ladies - it's the Look Fabulous Forever Skin Care range. Brand new and just released onto the market, the range is the latest baby from Tricia Cusden, the founder of Look Fabulous Forever. For those of you who haven't come across this brand before, it's a range made specifically for mature skin. If you click here you can read Tricia's blog which introduces the range and explains the story behind it.

My goody bag arrived a couple of days ago and I'm very keen to share these products with you because, quite honestly, they're great. I was invited to take part in this photo shoot during the summer and jumped on board for two reasons. One, the fact is I'd recently come across this brand at a time when I'd realised that my ageing skin deserved more than the mindless supermarket snatch-and-go that I have been guilty of for years. The skin care market is huge and is a puzzle for me when I'm faced with rows and rows of face creams to remedy every kind of skin type. Yes, I've got mature skin, but also dry skin, and I would like an anti-wrinkle element, and maybe a soothing balm too or even a brightening aspect so how do I choose between all of these? In my case I've been known to buy them all, use them in a random way, chopping and changing, never sure what's working and what's not. 

The second reason was that the brand were (just like JD Williams) wanting to use real/ordinary women to promote their product which is something I applaud and want to support. I think we as consumers are finally biting back at the marketing machine which has for years fed us trash. The trash being the empty promises along with images of young women advertising anti-wrinkle creams when they have not a wrinkle in sight which is clearly a result of youth, not the magical powers of the product. The stampede to buy the latest rejuvenating cream is testament to the brainwashing that's gone on for years. A change of tack is needed - cue The Look Fabulous Forever team who are promoting the #ageisbeauty which sends out a more honest message, that being: we're all beautiful no matter what age. Beauty truly is in the eyes of the beholder. As Tricia says, "It's not only youth that equals beauty, age is beauty too." Let's see how I got on with the skin care range shall we?

The first step of the recommended regime for the morning is the Hydration Hold Face Serum. The liquid is delivered in a dropper, one to two drops on the back of the hand is what Tricia suggests and two gave me total coverage. The serum glides easily across the skin delivering a moisture boost thanks to the addition of glycerine and propanedoil. The clear liquid dries quickly and leaves the skin with a smooth, even finish. Next step is Smooth The Day Face Cream. At the photo shoot I could feel that this fragrance free cream was going to suit my sensitive skin. It feels light and soft in texture rather than a heavy, dense weight that some mature face creams tend to be. This cream is easily absorbed, but still left, dare I say it, a dewy finish to my mature (aka wrinkled) skin. I tested the cream at home without any make-up for half the day to see if this freshness was long lasting, and it was. Tricia has clearly done her homework here as there's a fine line between a dewy, fresh finish and an oily shine. 

The Deeply Dreamy Night Cream has less of a souffle weight to it and feels like a slightly thicker texture which glides on smoothly, again leaving a healthy glow to the skin. This seems to make sense for a night cream - bit more oomph is what I'd expect. I must admit, I've been a bit haphazard with my beauty regime in the past and certainly have used all kinds of creams and potions in no particular order. The arrival of this set of products has encouraged me to clear the decks and use only these for the next while to give them a long term test. It seems only right to follow through and see how they perform over the weeks and months ahead. 

Tricia is totally honest in her appraisal of what creams can and can't deliver. Nothing will hold back the ravages of time, stop the clock or be anti-ageing, but what we can do is support and nourish the outer layer, the epidermis, which is what we see on the surface of our skin. The ingredients have been researched by her and by using these the chemists have created a range to bring together all the goodies (vitamins, retinol, peptides and hyaluronic acid) that will benefit mature skin and keep it in tip top condition. Tricia is a walking example of good genes, healthy eating and great skin care. (Ahem, I'm pretty flattered to have been picked to showcase the range too.)

The final part of the equation when it comes to healthy looking skin, is to eat well and take regular exercise, but hey, we all know that. My sport of preference is sea swimming which boosts the immune system thanks to the cold water shock. Daily exercise is what starts my day off on the right foot, giving me a sense of joie de vivre that has become addictive. For others it may be a brisk walk with the dog or a heart thumping cycle to work. Whatever works for you personally I urge you to keep it up now that the S.A.D. season is upon us. Exercise is proven to work against Season Affective Disorder so try to factor some into your daily routine, even if it's just a 15 minute walk at lunchtime to capture some quality sunlight.

I think as we age, there's an every increasing awareness of what we eat and how it reacts with our body. I'm a big believer in the adage of "You are what you eat". I know that there are many foods that I'm intolerant to and am now aware that those around me are also tuning in to their bodies, beginning to notice symptoms such as bloating and heartburn which are the signs that all is not well, something they're eating just doesn't agree with them. A healthy gut ought to be quietly working away in the background, not rumbling and popping to make itself known. A balanced diet goes a long way to creating a healthy gut with a broad range of good intestinal flora which in turn is reflected in a healthy complexion. Add to this a great skin care range and yes, I'd like to think we can all look fabulous forever! 

Please note, I've not been paid to write this post, but was gifted the products. All opinions are my own honest review.
Anna x

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